The Rare Diamondss Difference
Why Buy From Us
There are hundreds of places to buy a diamond. Here is why this one is different.
Most jewellery brands want you to focus on the ring. We want you to understand the whole picture — where your diamond comes from, what it actually costs to produce, and how much of what you pay at a traditional retailer goes toward the stone versus everything else. Once you understand that, the choice becomes straightforward.
We are not asking you to trust us blindly. We are giving you every reason — and every tool — to trust us completely.
You pay for the diamond. Not the supply chain.
The traditional fine jewellery industry is built on distance. A diamond travels from a mine, to a cutter, to a wholesaler, to an importer, to a designer, to a retailer — and at every single step, someone adds a margin. By the time it reaches the glass cabinet in a mall jeweller, that diamond has made five businesses profitable. You fund all of them.
At Rare Diamondss, that chain does not exist. We craft in Surat — the city that cuts 90% of the world's diamonds — and we ship directly to your door. One business. One margin. The rest of the saving goes back to you.
Everything is independently verified. Nothing is taken on faith.
Every diamond we sell comes with an IGI certificate — issued by the International Gemological Institute, the world's largest independent gemological laboratory. IGI has no relationship with us. Their grading is entirely objective. The certificate documents the exact cut, colour, clarity, and carat weight of your specific stone.
And here is the part most brands do not tell you: every IGI-certified diamond has its unique report number laser-inscribed directly onto the stone. You can verify your certificate yourself on igi.org in under two minutes. We send you the digital certificate before your piece even leaves Surat — so you know exactly what is coming before it arrives.
For custom orders — we share your stone's IGI certificate and photographs before production begins. You approve the stone before we set it. You are in control at every step.
We are from Surat. This is not a story we tell — it is who we are.
Rare Diamondss was founded by Hunnar Bhaggwani — born into a family with generations in Surat's diamond trade. Surat is not just where we operate. It is the diamond capital of the world. Over 90% of the world's diamonds are cut and polished here. The craftspeople in our workshop have spent their careers mastering this art — and when you buy from Rare Diamondss, you are buying directly from them.
Most brands that sell you a "Surat diamond" have never set foot in Surat. We live here, we work here, and we are on WhatsApp from here — any time you want to talk.
Your payment is always protected. No exceptions.
We know that buying fine jewellery from a brand you have just discovered — especially one based in India — requires a level of trust that has to be earned. We have built every part of our purchasing process around protecting you.
We never ask for bank transfers, wire payments, or third-party payment links. If you are ever asked to pay Rare Diamondss outside of our website checkout, contact us immediately — that is not us.
We are available around the clock. Every day. No exceptions.
The jewellery industry runs on appointment culture — you visit a showroom during business hours, speak to a sales associate you have never met, and make a thousand-dollar decision in an hour. That model does not serve you. It serves the retailer.
At Rare Diamondss, our team is available on WhatsApp 24 hours a day, 7 days a week. Whether you are browsing at midnight, comparing options on your lunch break, or have a question about your order at 3am — we are there. Real responses. Real people. No bots, no automated messages, no business hours.
Before you buy
Ask about any stone, any setting, any price. We will give you honest answers and never push you toward a sale you are not ready for.
During your order
Track your piece, ask about production, request updates. We keep you in the loop without you having to chase us.
After delivery
We check in after every delivery. Warranty claims, care questions, resizing — our relationship with you does not end at checkout.
Go Rare. Go Direct.
This is not a tagline. It is the only way we know how to work.Ready to experience the difference?
Browse our collection, start a custom order, or simply message us on WhatsApp. We are available right now — and we would love to help you find your perfect piece.