Diamond Education
Diamond Shapes Guide
Every shape tells a different story. Find the one that tells yours.
The shape of a diamond is the first thing anyone notices — it defines the character of the piece before you even consider the stone's quality. Different shapes suit different occasions, personalities, and settings. This is our guide to every diamond shape we work with — and exactly when we recommend each one.
Our diamond shapes
Round Brilliant
The world's most loved diamond shape
Oval
Elongates the finger, maximises presence
Cushion
Romantic, vintage, and endlessly warm
Princess
Sharp, modern, and undeniably bold
Emerald
Architectural elegance for the refined eye
Pear
Dramatic and unique — a true statement
Marquise
Maximises carat size — appears largest of all
Radiant
The brilliance of round in a versatile rectangle
Heart
The ultimate symbol of love, made in diamonds
The right shape is not the most popular one. It is the one that feels like her.
Shape recommendations by occasion
Engagement rings
Our top picks: Round brilliant (timeless, universally loved), Oval (modern and elongating), Cushion (romantic and warm), Pear (for the woman who wants to stand out). The round brilliant accounts for over 50% of all engagement ring diamonds globally — and for good reason. If you are unsure, start here.
Wedding bands
Round brilliant diamonds are the definitive choice for wedding bands — their symmetrical shape sits flush and uniform along a band setting. For a more modern band, princess cut stones set in a channel give a sleek, architectural look.
Anniversary gifts
The emerald cut is our signature anniversary recommendation — its long, open facets and architectural clarity speak to depth, permanence, and sophistication. For something warmer, cushion cut says romance. Marquise says drama. All three say something meaningful.
Self-purchase
This is where the oval shines. It elongates the finger, appears larger per carat than almost any other shape, and has become the defining choice of the self-purchasing woman who knows exactly what she wants. The radiant cut is our second recommendation — versatile, brilliant, and understated in the best way.
Gifting
When in doubt, round. It is the shape that is universally loved, works in every setting, and carries no risk. For something more personal, the heart cut is the most emotionally resonant choice we offer — unmistakeable in its intention.
Not sure which shape is right?
Tell us the occasion, the person, and your budget. We will recommend the perfect shape — and show you exactly what it looks like from our workshop in Surat. Available 24 hours a day, 7 days a week.