Privacy

Rare Diamondss is a direct-to-consumer fine jewellery brand based in Surat, Gujarat, India. We sell exclusively to customers in the United States via our Shopify-powered website. For any privacy-related questions, please contact us directly via WhatsApp or email.

• Name, email address, phone number, and shipping address when you place an order
• Payment details processed securely through PayPal — we never store your card or payment information on our systems
• Messages and enquiries submitted via WhatsApp, email, or contact forms
• Ring size, metal preference, and any personalisation details for custom orders

• Browser type, device type, and IP address
• Pages visited, time spent on site, and referring URLs via Shopify analytics
• Browsing behaviour and actions on our website via the Meta Pixel (Facebook/Instagram advertising pixel)
• Cookies — see our cookie section below

We use your personal information to:

• Process and fulfil your orders, including arranging shipping and providing tracking updates
• Communicate with you about your order via email and/or WhatsApp
• Send marketing emails and offer notifications via Klaviyo, if you have opted in
• Improve our website and understand how customers interact with it
• Serve relevant advertisements on Facebook and Instagram via the Meta Pixel
• Comply with legal obligations

We do not sell your personal information. We share data only with trusted third parties who help us operate our business:

• Shopify — our e-commerce platform, which processes and stores order data
• PayPal — our payment processor; your payment is handled entirely on their secure platform
• Klaviyo — our email marketing platform, used to send order confirmations, offers, and updates
• Meta (Facebook/Instagram) — the Meta Pixel collects behavioural data on our site to help us run targeted advertisements
• Shipping carriers (FedEx, DHL, UPS) — your name and address are shared with the carrier fulfilling your delivery

All third parties are required to handle your data in accordance with applicable privacy laws.

Our website uses cookies — small files stored on your device — to enable core functionality, remember your preferences, and support our advertising. This includes:

• Essential cookies required for the Shopify checkout to function
• Analytics cookies that help us understand site usage
• Advertising cookies placed by the Meta Pixel

You can manage or disable cookies through your browser settings at any time. Note that disabling certain cookies may affect your ability to use parts of our website.

If you opt in to marketing communications, we will contact you via email through Klaviyo with order updates, new arrivals, and offers. You can unsubscribe at any time by clicking the unsubscribe link in any email, or by contacting us directly. We will never send you marketing emails without your consent.

We retain your personal information for as long as necessary to fulfil your order, comply with legal obligations, and resolve any disputes. Order data is typically retained for a minimum of 5 years for accounting and legal purposes. You may request deletion of your data at any time, subject to these obligations.

We take reasonable precautions to protect your personal information from unauthorised access, loss, or misuse. All transactions are processed over encrypted SSL connections. Payment data is handled entirely by PayPal and is never stored on our systems.

As a customer, you have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate data
• Request deletion of your data, where legally permissible
• Opt out of marketing communications at any time
• Request that we stop processing your data for advertising purposes

To exercise any of these rights, contact us via WhatsApp or email. We will respond within 30 days.

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to delete it, and the right to opt out of the sale of your information. We do not sell personal information. To exercise your CCPA rights, please contact us directly.

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.